Direct Names Sundance as New Manufacturer's Rep for Southeastern US & Caribbean

Direct Wire’s power division announced the addition of Sundance Equipment Sales (Sundance) as its new manufacturer’s representative for the Southeastern US—including Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee—and the Caribbean.

The partnership with Sundance expands and strengthens Direct’s regional presence in response to substantial demand for its power cable and assembly products, including Dura-Flex® Type W and Veri-Flex® Type SC.

“Sundance is an ideal complement to the Direct team given our shared commitment to developing strong customer relationships, serving their needs, and driving mutual success,” said Christina Cervantes, National Sales Manager – Power at Direct Wire. “We are proud to have Sundance representing our brand and excited for the growth potential in the southeast and Caribbean territories.”

“We focus on partnering and growing with manufacturers with common goals to provide quality equipment and service. Our sales and product support expertise and market knowledge add value to every sale. Teaming with a highly reputable power cable manufacturer like Direct Wire puts us on the best path to continued success.”


Sundance Equipment Sales represents best-in-class brands and well-known equipment manufacturers within the industrial and commercial power generation markets. With more than 15 years of experience in the power generation rental and manufacturer segments, industry veteran Ken Garcia (president/owner) has worked with customers throughout the US and Puerto Rico, providing industry-specific sales, service, and product support expertise.

For more information about Sundance Equipment Sales, please visit


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