Direct Partners with Power Experts for Canadian Representation

Direct Wire announced that it has entered into a definitive agreement with Power Experts Group (Power Experts) for exclusive sales representation and commercialization throughout Canada.

The partnership with Power Experts will further enable Direct’s strategic focus on scaled growth through business development and channel distribution capabilities for its entire product portfolio and flagship All-Flex®, Dura-Flex®, Flex-A-Prene®, Ultra-Flex®, and Veri-Flex® brands within key Canadian regions and industries.

“As we look to increase our presence in Canada, partner evaluation and selection was critically important,” said Greg Testa, Vice President of Sales at Direct Wire. “Teaming with Power Experts was ultimately an assured decision given their proven success connecting best-in-class manufacturers with the Canadian marketplace.”

“Direct Wire has set high standards for its product innovation, quality, service, and people. These are must-have core values we look for in all our manufacturing partners,” said Virya Hour, Principal Partner at Power Experts Group. “Our team is proud to represent Direct Wire and excited to help grow its market position in Canada.”


Power Experts Group is a leading Canadian national manufacturer sales agency specializing in electrical products and solutions for substations, protection and control, test and measurement, cable and assemblies, and related accessories.

With over 50 years of combined experience connecting Canada’s power industry to the world’s most technologically advanced products, solutions, and manufacturers, we are committed to building long-term success for our represented partners and customers.

For more information about Power Experts Group, please visit


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